BSB60515 Advanced Diploma of Marketing
COURSE DESCRIPTION
This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Training Pathway
After achieving this qualification candidates may undertake qualifications at higher level or above in Marketing training package.
Employment Pathway
Advance Diploma graduates, with industry experience typically work as:
- Administrators
- Area managers
- Regional managers
- Office supervisors/managers
- Personal administrators
- Business operators
Duration: 52 Weeks
Fee
Tuition Fee: AUD 8250
Course Material Fee: AUD 500
Course Features
- Current on www.training.gov.au
- Duration 52 Weeks
- Skill level All level
- Language English
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BSBMGT605 Provide leadership across the organisation
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BSBMGT616 Develop and implement strategic plans
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BSBMGT617 Develop and implement a business plan
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BSBMKG603 Manage the marketing process
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BSBMKG607 Manage market research
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BSBMKG608 Develop organisational marketing objectives
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BSBMKG609 Develop a marketing plan
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BSBRSK501 Manage risk
