BSB51215 Diploma of Marketing

BSB51215 Diploma of Marketing


This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors that possess a sound theoretical knowledge base and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Training Pathway

After achieving this qualification candidates may undertake qualifications at Advanced Diploma level or above in Marketing training package.

Employment Pathway

Graduates are encouraged to continue studies to advanced diploma level. The Advanced Diploma of Marketing is designed for students who wish to pursue a career in marketing, sales, sales management and market research.
Graduates find work as:

  • Marketing officers
  • Market research officers
  • Promotion officers
  • Marketing service managers
  • Assistant branch managers
  • Sales personnel
  • Direct marketers
  • Account service managers
Duration: 52 Weeks

Tuition Fee: AUD 8250
Course Material Fee: AUD 500

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Course Features

  • Current on
  • Duration 52 Weeks
  • Skill level All level
  • Language English
  • BSBADV507 Develop a media plan

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  • BSBMKG501 Identify and evaluate marketing opportunities

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  • BSBMKG502 Establish and adjust the marketing mix

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  • BSBMKG506 Plan market research

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  • BSBMKG507 Interpret market trends and developments

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  • BSBMKG514 Implement and monitor marketing activities

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  • BSBSLS501 Develop a sales plan

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  • BSBSLS502 Lead and manage a sales team

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